Our Brand Story — Birch, Cork and One Person

MY STORY

Wood and effort, always.

I'm Kevin. In middle school, in Normandy, my cousin and I build wooden birdhouses and sell them.

Then repaired phones, two renovated buildings and my own house, largely built by hand. Sport too: New York City Marathon in 2008, CrossFit since 2016.

Sport and wood are in my DNA. In 2022, I only find black plastic boards with loud logos. So I draw mine: 12-ply birch, cork accessories.

Every product comes with a lifetime guarantee: if one is defective, I replace it.

— Kevin, founder of STAASH

See the balance board

2017, in Normandy. On this plot I build my house, doing much of the work myself.

The plot, before the house
The walls go up. Before that: two buildings and four apartments renovated, mostly by hand.

The house, going up
2008, New York City Marathon. 11 km of cramps, I don't quit: 4:02.

Racing
CrossFit since 2016, four sessions a week.

At CrossFit
Competing. Same rule as everywhere else: finish what I start.

Competing

SINCE 2022

How it went

2022 The first board No board I wanted to leave in my living room. So I drew my own.
2023 It sold out The first run sells out fast. Amazon Germany, then France.
2024 The full kit Cork roller, half moon and mat: the full kit is born.
2025 15,000 pieces 15,000 pieces delivered. The training app ships with every board.
2026 Direct, in three languages staash.eu opens direct. The UK and Sweden follow.

MY MISSION

Balance training that lives in your living room

Five to ten minutes a day on a board beats one hour you never do. My job is to make that easy. From France, for Europe.

Materials you can name

Birch and cork. No black plastic, no foam that crumbles after two winters.

Built to stay out

If it's ugly, it goes in a cupboard. And in a cupboard, nobody trains.

Everyone wants a turn

Kids, partners, friends who drop by: a board in the living room gets used by the whole house.

One person, reachable

You write, I answer. No ticket number, no call centre.

WHY STAASH

What makes it quality

What you hold in your hands, piece by piece.

1Real materials.12-ply varnished birch and natural cork. 94% recyclable, up to 150 kg.
2Independently tested.Testsieger 2023: rated “gut”, 90/100.
3Free delivery from £129.Below £129, standard delivery costs £4.40.
430 days to change your mind.Send it back, no reason needed. Refund issued within 48 hours of receiving your return.
5Lifetime warranty.If something breaks in normal use, I replace it.

15,000+sold since 2022

12-plyvarnished birch

30 daysto try it at home

Lifetimewarranty

TALK TO ME

A question? I answer myself.

I read every message and usually answer within a few hours.

Emailcontact@staash.eu
Phone+33 6 51 12 91 51
Registered officeMCK SAS, 15 rue des Halles, 75001 Paris, France

FAQ

Frequently asked questions

Who is behind STAASH?

Me, Kevin. I design the products and answer every email. When you write, you reach the person who makes the decisions.

I have never used a balance board. Is it for me?

Yes. Start on the half moon: it moves less and builds confidence. Move to the roller when you feel ready. The mat protects the floor while you learn.

Is it noisy? Will it mark my floor?

Cork is quiet on wood and tiles, and the cork mat sits between the roller and your floor.

What if it is not for me?

You have 30 days from delivery to send it back, no reason needed. Your refund is issued within 48 hours of us receiving it. The legal guarantee of conformity applies on top.

How much is delivery?

Nothing from £129: the Pro Kit always ships free. Below that, standard delivery costs £4.40.

What if something breaks?

Every product carries a lifetime warranty. If something fails in normal use, write to me and I replace it. The legal guarantee of conformity applies on top.